Six Sigma DMADV – Measure Phase

After defining the goals and identifying the customer and business requirements, we move on to the next phase: MEASURE. The name gives us a clue of what we might be doing is this phase. Measure some parameters? But most of the projects do not have any data to measure as the process is quite new. There will hardly be any metrics or a measurement system.

The goal of the Measure phase is to identify and define appropriate metrics and a measurement system that will capture the performance of CTQs (Critical to Quality).

To do that, one has to perform the following list of activities.

    1. Convert customer requirements into CTQs: The VoC / VoE / VoP collected in the Define Phase would act as an input for identifying the CTQs. The list of customer and business requirements collected will be mostly in layman’s terms and should be converted into standard business terms used by the Process. There are possibilities of a single requirement being split into two or more CTQs or Product feature and Vice Versa. The term CTQ means all of the following:
      1. Critical to Quality
      2. Critical to Process
      3. Critical to Safety
      4. Critical to cost
      5. Critical to Delivery

      All the above are the features that the product/process should be capable of delivering, failing which either the customer does not get the intended product or the process owner/manufacturer of the product operations cannot run effectively. A CTQ tree can be constructed to group all the features (CTQs, CTPs, etc.) into a single bucket. Tools like Affinity diagram can be used for this purpose. The role of the process expert is very critical in this activity as the CTQs form the base for designing of the process.

    2. Determine how the CTQs can be measured:The defined CTQs should be converted into metrics that can be measured and reported. It may seem very easy to say that a Metric has to be designed, but there are a lot of practical difficulties in doing so. The metric should be set up in a metric system that is accepted universally (or by the local team). Proper tool or measurement system should be available for measurement. The measurement system should be accurate and precise (in other words meet Gage R&R requirements). The metrics defined should be without any measurement ambiguity. The metrics should be SMART:

      DMADV - Measure Phase - SMART Metrics

 3. Define a Measurement plan:

A measurement plan is nothing but a table that has answers for the questions like What, Who, When, How, How often etc.

DMADV - Measure Phase - Measurement Plan Table

DMADV – Measure Phase – Measurement Plan Table

The above table is a simple representation of what a Measurement plan is all about. Organizations and teams customize and collect additional details in their Measurement plan as per their requirement.

Case study:

Let us continue with the same case study that was discussed in the Define phase. The below would be some of the CTQs from the VOCs.

DMADV - Measure Phase - Case Study VoC and CTQ Table

DMADV – Measure Phase – Case Study VoC and CTQ Table

The company then defines the following metrics and sub metrics to evaluate the performance of the process. In this case, the company already was running the process and is now redesigning it. So, some of the metrics may already be readily available.

Resolution time:

  • Main metric: On-time Percentage of complaints resolved with-in the TAT
  • Sub metrics: Average TAT of all the transactions
  • Average TAT of transactions that are not resolved within the timeline

Resolution Accuracy:

  • Main metric: Accuracy: Percentage of complaints resolved correctly
  • Main metric: Accuracy: Customer satisfaction % (Percentage of customers rating “Satisfied” in the C Sat survey)
  • Sub metrics: Accuracy of complaint form filling, Adherence to statutory Regulations, etc

In this case, the target for each metric should be set a little higher than the target for Customer satisfaction %. Because if the target for the metrics are lower than the Customer satisfaction % target that there is no guarantee that the C Sat % will be achieved even if the process metrics meet the target.

Many organizations use QFD in the Measure phase to prioritize the design aspects and then frame the metrics. (For the benefit of following the flow of DMAIC and for easy understanding, we will discuss about QFD in the Analyze phase). However, it is equally good to first identify the metrics and then decide the main and substantiating metrics. This allows us to choose the steps/tools suitable to our needs (until it does not affect the purpose and require us to relook at the earlier steps).