Disruptive Innovation
Kakushin (new + revolution). It is translated as innovation and is used to describe those discoveries that allow changing the status quo of a business. Examples of kakushin are all those technological innovations that, at the time of their launch, change the rules of the market and inevitably lead to the previous technology towards obsolescence.
Kakushin is an ambitious project that encompasses several aspects of creative innovation with the aim of facilitating and sponsoring the development of new and promising ideas and projects. It will be a meeting platform between researchers, visionaries, developers and investors.
Usually, large companies tend to focus only on their products and services and are adding value to continue making profits and, at least, keep them in their place, without taking into account those small businesses that are born and although they do not have to have products the best ones are making room in the market, becoming the leaders of tomorrow and relegating your company, in the best of cases, to a 2nd place.
This type of situation occurs when the benefits that a customer gets for the small improvements that your service or product provides are so small that they are not worth the price they have to pay and end up opting for something new that is probably cheaper and even with their failures they bring a greater benefit and see more travel. And so those small companies that at first are not attractive or a threat to large companies become a reference later.
In this way, any large company, to stay in the top positions in the market needs to combine the evolutionary improvement in their products and services that enrich the experience of its users and not lose sight of the changes that exist in the market and can remain unmarked of the new tendencies existing in its sector.
Examples of Kakushin
Some examples of this type of radical innovation are:
- The mobile phone, in response to the needs of many people to be available 24 × 7 regardless of their location.
- The Apple Ipad. And this seems a very curious example, since this product was not the first tablet that was created; In 1972, Alan Kay, created the Dynabook as a small computer so that anyone of any age could use it to write, design, draw, listen to music… However, although this was the first and then several more proposals have appeared, until 2010 Steve Jobs was the only one who knew how to sell them and generate among the public the need for one of these devices.
- Internet.
- The Nespresso brand with its coffee makers.
As you can see there are sectors more prone to kakushin as the companies that belong to the technological sector but although it seems that the rest of sectors can breathe easy because they evolve more gradually, at any moment can originate something that changes the way of thinking, living or using something.
In short, there have been and will continue to be companies that cause disruptive innovations and change the way people think and do things. Not all products that are created at a particular time can have an effect on the environment of these characteristics because the public is not prepared for it, is not the right time or there is something in the process that fails and that is one of the great fears that a manager has to face when deciding whether to bet on something totally new. However, the advantages of achieving it are so great (capture new markets, elimination of competition) that it is worth trying.
The Kakushin Ecosystem (KES)
The Kakushin Ecosystem (KES) creates a synergistic place for different audiences that did not interact before, such as inventors, innovators, product designers, manufacturers, technology and innovation enthusiasts, patent holders or creators of classic crowdfunding campaigns and their sponsors who have never before dealt with cryptocurrencies, authors of their projects and experienced army of advisers, moderators, designers, translators and other specialists from around the world.
Advantages of KES:
- Advantages for product creators’ innovation gain access to new audiences and sources of funding and help from different types of consultants, while significantly reducing their overhead costs.
- Advantages for sponsors of innovation: for the first time, they have the opportunity to receive fair value in exchange for their payments and gain access to a wider range of projects.
- Advantages for the innovation of advisors and other specialists from around the world have the opportunity to receive a value in exchange for their contribution.
The Kakushin ecosystem is divided into three major areas:
- Exchange: Here users can transform their virtual currencies into Kakushin cryptocurrency (KKN).
- Marketplace: The place to buy, sell or rent intellectual property and derived products.
- Incubation platform: Kakushin offers advisory services, management and development of ICOs, apart from information and monitoring and the possibility of starting or investing in them.
Probably the great contribution of Kakushin is to protect the weakest link in this chain: the person who has the idea. Its system for the registration of intellectual property does not replace the usual patent system, but it simplifies and makes the process much more accessible to anyone. They intend to encourage creativity, identifying without doubt the owner of the idea. Kakushin facilitates the work of thinkers with ideas that can become bombings from their registration as their own until obtaining funding to turn them into an applied reality.